In part 2, I discussed costs that a DJ has to absorb, which may contribute to the higher event price compared to a typical party. I want to spend chapter 3 tackling one area I probably differ from other DJs; I like to meet and meet often. Not just to collect a deposit either. Allow me to explain why.
Why should a DJ meet with the bride and groom?
Outside of the apparent reason for meetings, an exchange of information between parties, meetings help to develop a friendship with the bride and groom, so it feels less like a business transaction and more like I am DJing for friends; this may not be a big deal to most, but it is important to me. Trust me, I am not looking to make new pen pals, and I rarely communicate with couples after the wedding and termination of our business agreement.
When you meet, you pick up on things face-to-face that you can’t do over the phone. Things just naturally come up in context that helps me develop a better music profile for the couple; are they fun, serious, can I do something outside of our script if I feel inspired? I can’t speak for other DJs, but I can tell you this process works best for me and has proven successful.
In-person meetings matter
I probably have a 95% close rate when I meet with couples face-to-face for the first meeting to discuss the details in person versus over the phone. In-person meetings matter. At least one meeting has to be with the bride and groom together. Why, you ask? I had an experience where the bridge gave me information that the groom would not have agreed to, so from that point on, I now require a meeting or conference call with both of them. Problem solved.
Whether a wedding planner is in the mix or not, I want to make sure that we are all aligned on the program and music. I am a musical expert in the room, not the wedding planner. Don’t depending wedding planners to get your details for you. You have to do your own trench work.
What should the bride and groom do?
Make sure your DJ has a clear understanding of the event timeline and musical selections. My preference is to meet with the bride and groom a week before the wedding, at the venue if possible, before things get crazy. I don’t want the couple to think about my role or even have a need to talk to me on their wedding day. The couple is paying for service, but most importantly, they are paying me for peace of mind. This day is about so much more than music. Yes, as important as it is the entirety of the event, it should be the very least of your concerns with proper planning.
Let me be clear if your DJ doesn’t want to meet that doesn’t make them wrong, uninformed, or not prepared. That isn’t my style. Weddings don’t just happen by accident; they are usually well thought out, choreographed events. The DJ should be prepared at the same level to fill the musical entertainment piece of the puzzle. If you didn’t discuss it before the event it is not fair of the other party to assume it will happen. Pay attention to the details, and make sure you ask plenty of questions. And remember, all DJs are not wedding DJs.
Please leave a question or comment and let me know if you agree or disagree. What subject should I tackle next?